If you are knowledgeable, share similarities and show empathy (using personal stories and maybe even humor as appropriate), your audience will likely feel an affinity toward you. You can demonstrate empathy by saying something that shows you know where they stand on the topic or what they are experiencing – whether that’s anticipation, fear, concern or something else.
The audience must believe that you care about them – that you truly understand their likes and dislikes and know what they need. (Think how you feel at a cocktail party the moment you discover that a guest you just met attended your alma mater immediately you have something in common: a shared experience that’s interesting and comfortable to talk about.) So take the time to figure out how you, as the speaker, and your audience are similar, and include these details in your speech. People tend to trust people who are similar in some way or have some shared connections or experiences. (Important: For the audience to feel like they can trust you, your content and your body language need to match.) The right body language – like smiling, opening your arms and hands, making deliberate eye contact, using the right tone, projecting your voice with confidence and using gestures that match your message – will give you points for trust and credibility. The audience must believe you are an expert by what you say – your obvious command of the topic at hand – and how you say it, which you convey through your body language.
When delivering motivational speeches, you can build trust in three ways: by being knowledgeable, sharing similarities and showing empathy. They must feel that you, as the speaker, are believable. Motivational speeches have three mandatory elements that you, as the speaker, must weave into every motivational speech you deliver.įirst, your audience must feel like they can trust you.
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